The iconic elegance of Poltrona Frau® meets the craftsmanship and sophistication of Pineider's essential design to create an entire collection made up of different objects, all aimed at rediscovering the pleasure of writing.
As the Hungarian psychologist Mihaly Csikszentmihalyi wrote, creativity is like “a stream of consciousness, a state in which the person is completely absorbed in an activity for his or her own pleasure and delight, during which time flies and actions, thoughts and movements follow one after the other, without stopping”. Taking the time to write down a story, an idea, a thought or a desire means allowing time to alter the meaning of its duration, while cultivating curiosity and training attention. In writing as in drawing, planning, studying and so on ad infinitum: the exercise of creativity is a current that one navigates with constancy and dedication, allowing the inspiration to be exposed, trusting the unpredictability, embracing the complexity.
The innovative power that springs from it represents the evolution of the human being in a double magnitude: existential, for the individual; cultural, for the community.