Since 1774, Pineider represents the Excellence for handmade products in terms of paper, writing instruments and leather goods. The brand’s prestige, marked by an exclusive as much as exceptional heritage, has accompanied traditions, events and trends regarding not only the Italian and European history, but it has also related to each of our personal stories, always keeping a careful look upon contemporaneity and continuously willing to bring innovation.

Artisanal savoir-faire, uniqueness, tradition and design are the historical values ​​that make Pineider an exclusive brand worldwide.



Mr. Francesco Pineider, from Val Gardena, opened his first stationery shop, in Piazza della Signoria, (at the time Piazza del Granduca) in Florence. Some personalized printed letters drawn from Anglo-Saxon and Germanic traditions were sold for the first time in Italy.


Pineider’s shop became a mandatory stop for Grand Tour travellers who arrived to Florence, a city symbol of the educated class, including literates as well as politicians. Among the first visitors were Stendhal, Lord Byron, Percy Shelley, Giacomo Leopardi and Napoleon.


The Maison prints the first pocket guide of Florence.


Florence is the new Italian capital: embassies, ministries, state offices and sovereigns become the brand’s customers.


Rome became the Capital of the kingdom; Pineider opens a shop in the Eternal City to cater to the needs of the Royal Court.

1884 ca.

Pineider enters the writing instruments market, designing the first fountain pen and patenting an ink loading system.

1890 ca.

Pineider enters the leather good market: leather goods to store papers and pens. Pineider includes in its assortment, high-end leather products for the desks of prestigious and professional figures of the time.


The personalized paper, the pens guaranteed for life and the extraordinary writing desk sets are distributed worldwide thanks to the appreciation shown by politicians, literates, public figures and celebrities (among them Luigi Pirandello, Maria Callas, Elizabeth Taylor, Luchino Visconti, Rudolf Nureyev).


A destructive flood in Florence compromised the precious furnishings and historical archives of the store. In the same year, the shop is renewed: Danilo Santi designed the new interiors.


Italian Government chooses Pineider as one of the official suppliers for the G8 Summit in Genoa.


The Heads of state at the G8 Summit in L’Aquila receive as gifts some Pineider products selected by the Italian Government.


Opening of a new store in Piazza de’ Rucellai in Florence.


Re-styling of the store in Rome at Via dei Due Macelli.


Pineider celebrated its 240 years anniversary with the 'Ego 240', limited edition of writing instruments.


The brand’s re-birth is accomplished by a new shareholder, the Rovagnati family, which with a profound passion for Italian quality, history and craftsmanship, re-launches Pineider in its historic three areas: fine papers, writing instruments and functional leather goods. Next to the video of the event 'The fantastic world of Pineider' - Florence, July 2017.