Identity

FUTURE
MEANS
Choices are not between past and future. Choices are between time and nothing. If you choose time, it will tell. If you choose nothing, it will be silent forever. Because storytelling first of all means to recount: lining up events, dividing moments into the before and the after, giving meaning to the chaos of our experiences on this shapeless earth.
History began with the first word ever written and will finish on a blank sheet of paper. History, that is, began with the ambition that makes our species so different from all the others: to last beyond our lifetime. Writing is more than just letters and numbers.
History is a humming choir of pens that sings about time across pages, an ancient dance of the alphabet directed by punctuation: words that stop for a question, then start again with the new-found certainty of a capital letter; words that hesitate over a comma; words that after a line break, jump into the abyss of their tomorrow.

Since 1774, Pineider has given people the tools to create their own story, their own history. Writing instruments and leather goods to safeguard the past, because, without the pursuit of memories, one cannot jump towards the challenge of the future. In today’s digital age, when words can be reproduced infinitely and freely wander in cyberspace, the paper, and the pen preserve the fragile beauty of something that cannot be replicated.